JDE Peet's is the world's leading pure-play coffee and tea company, serving approximately 4,400 cups of coffee or tea every second across more than 100 markets globally. The company boasts a portfolio of over 50 prominent brands such as Jacobs, Douwe Egberts, Peet’s, L’OR, Senseo, and Tassimo, making it a dominant player in the coffee and tea industry. In 2024, JDE Peet’s generated EUR 8.8 billion in sales and employed over 21,000 people worldwide[2][5][4]. The organization’s roots trace back over 265 years, beginning in 1753 with the founding of a coffee outlet by Egbert Douwes in the Netherlands. Key milestones include the 1895 establishment of Johann Jacobs’ grocery business in Germany and the 1966 founding of Peet’s Coffee in Berkeley, California. The modern JDE Peet's was formed through the 2019 merger of Jacobs Douwe Egberts (JDE) and Peet’s Coffee, both majority-owned by JAB Holding. This merger consolidated a vast portfolio and expanded global reach. JDE Peet’s went public on the Euronext Amsterdam stock exchange in May 2020, raising $2.5 billion with a valuation of $17.3 billion[1][3][4]. JDE Peet’s strategic growth continues through geographical expansion, including new locations across the U.S. and international markets such as the Middle East and Asia, as well as partnerships like the long-term deal with Major League Soccer’s Inter Miami CF. The company made a notable decision to maintain operations in Russia after the 2022 invasion of Ukraine, citing employee protection and intellectual property concerns[1]. In 2024, JAB Holding increased its stake by purchasing Mondelez International’s 17.6% share for €2.16 billion, reaching roughly 68% ownership. Most recentl